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Marketing guru
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We will address the following questions:
¦ What are the tasks of marketing?
¦ What are the major concepts and tools of marketing?
¦ What orientations do companies exhibit in the marketplace?
¦ How are companies and marketers responding to the new challenges?
Change is occurring at an accelerating rate; today is not like yesterday, and tomorrow will be different from today. Continuing today’s strategy is risky; so is turning to a new strategy. Therefore, tomorrow’s successful companies will have to heed three certainties:
? . Global forces will continue to affect everyone’s business and personal life.
? . Technology will continue to advance and amaze us.
? . There will be a continuing push toward deregulation of the economic sector.
These three developments—globalization+
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by
cooldude
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on
11/28/2009 4:32:10 AM
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