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consumer buying behavior
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In a sense, "knowing" the customer is at the heart of marketing. If you're going to turn prospects into customers, you've got to know what potential buyers believe and what they feel. You need to understand how they think and how they act. If you don't understand your market's motivations, needs, and preferences, it is impossible to design effective marketing strategies.
So what do you need to know to truly understand your customers and their buying decisions? That's the question we'll try to answer in this lecture.
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by
abhi
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on
2/22/2010 12:51:31 PM
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