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buyer behavior
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1. What are the major personal/psychological factors which influence consumer behavior.
2. Compare and contrast selective exposure, selective distortion, and selective retention.
3. Define motive. Using 3 examples from your own experience, explain how motives influence where you shop and what you purchase.
4. Explain the relationship between learning and attitude.
5. What are the major social/interpersonal factors which influence consumer behavior.
6. Discuss the impact of culture and subculture on consumer behavior.
7. Define the 3 types of reference groups. Discuss when they may or may not affect consumer behavior.
8. Define each step in the consumer buying process. Using examples from your own experience, describe how you have moved through these stages for routine, limited, +
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by
abhi
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on
2/22/2010 12:50:49 PM
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