|
Horizontal integration
|
|
The acquisition of additional business activities at the same level of the value chain is
referred to as horizontal integration. This form of expansion contrasts with vertical
integration by which the firm expands into upstream or downstream activities. Horizontal
growth can be achieved by internal expansion or by external expansion through mergers
and acquisitions of firms offering similar products and services. A firm may diversify by
growing horizontally into unrelated businesses.
|
|
Share
|
|
Download
|
|
|
|
by
Mohit12
|
|
|
on
2/22/2010 12:33:49 PM
|
|