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BRAND BUILDING THROUGH EVENTS
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Over the last few years, the number of entertainment and community events subsidized
by enthusiastic advertisers has increased. They apparently recognize this as a new media form
possessing the unique ability to breakthrough the clutter of thousands of commercial messages
that bombard customers daily. An event can enhance and link other elements of a promotional
mix – advertising, public relations, sales promotion and direct marketing – to create a singular;
high visibility experience for the consumer.
Traditional ways of marketing communication such as advertising and sales promotion
are losing their effectiveness day by day because of the exponentially increasing clutter in all
types of media. The result is reduced reach and impact. In the new millennium, events are
proving to +
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by
vishal
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on
2/16/2010 12:20:23 PM
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