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Nestle - long term maintainance of a classic brand name
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Branding is the collection of attributes
that the consumer has come to expect
from a product, which will strongly
influence their buying patterns.
Branding can be achieved using a
company name - it can be applied
generically or, as in the case of Kit Kat,
on an individual basis. The brand name
promises the consumer particular
benefits, such as quality and value for
money, with these expectations being
built up over many years. A brand
name is often considered by a company
to be its most important intangible
asset. In a market where repeat
purchases are the key to profitability, a
brand name becomes paramount to a
product’s success.
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by
Mohit12
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on
2/15/2010 8:26:38 AM
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