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ford - sponsorship and the marketing mix
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The Ford Motor Company is a US based global automotive manufacturer.
The company has manufacturing operations in six continents. In Europe
alone there are 35 factories located in nine countries. The Ford 'family'
includes the Jaguar, LandRover, Volvo and Aston Martin brands, as well
as the well-known Mondeo, Focus and Fiesta models.
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by
anshul
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on
2/10/2010 10:00:50 AM
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