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amway - developing competitive marketing strategies
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Amway is an interesting example of a
company that reviews its strategic capabilities
and uses this review to develop its
products and markets. More than 450
products carry the Amway name in the
areas of nutrition, health, beauty and
home. Amway also has a range of
products that include other well known
branded goods. The company also offers
a variety of third party services.
Amway is different from the more traditional
distribution channels in that the
business has developed through direct
selling. Amway has over three million
Independent Business Owners (IBOs)
worldwide. IBOs deal directly with
Clients, build up personal relationships
and deliver direct to Clients’ homes.
IBOs are highly motivated, selling to
people they know or meet. The personal
contact and care tha+
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by
anshul
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on
2/10/2010 9:57:29 AM
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