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trends in advertising in indian corporate - by sudha sachdeva
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?This contribution examines the trends in the advertising expenditure by India's
large corporate bodies to bring out the relative importance of advertising expenditures by
the different categories of companies. In order to undertake this exercise, a set of the
largest 409 manufacturing companies of the Indian private sector was identified. The set
includes only those public limited companies (i) having more than Rs. 1.00 crore risk capital
at the end of March, 1984. Out of the total of 428 public limited companies identified on
the basis of the above classification, nine companies engaged in electricity, eight in shipping
and two in road transport were excluded from the sample. After excluding these 19 companies, our coverage was restricted to 409 companies.1 T+
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by
Mohit12
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on
2/10/2010 9:52:26 AM
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